Communicating on its iconic products, jeans and denim shirts, was the objective of Closed.
During the unmissable Fashion Week period (from February 27 to March 3, 2020), the German brand founded in 1978 wanted to highlight its creations in the heart of Paris.
Two visuals, reflecting the new collection, mixing denim and sportswear, were displayed on the walls of the capital's fashion districts, giving them a pastel touch, like a taste of summer before its time!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.