Known for its signature red soles, French footwear designer Louboutin has always been fascinated by the world of entertainment. After a major exhibition called L'Exhibition [niste] at the Palais de la Porte Dorée, the footwear brand wanted to pay tribute to the fairground arts of the 19th century by hosting a circus-themed party at the Musée des Arts Forains (Fairground Museum) of Paris.
Known for its inclusive nature, the fairground community has undoubtedly been a source of fascination and inspiration for the luxury shoe designer as evidenced by his latest collection, which was unveiled at the Musée des Arts Forains.
The Loubicircus Spring-Summer 2020 shoe collection immerses us in the chic, extravagant, and burlesque universe of Christian Louboutin. Urban Act took on the challenge of organizing a vivid and colorful Wild Posting operation on par with this event.
The result of this collaboration was the creation circus-inspired operation with vintage (but yet sophisticated and glamourous) touch that took the public into the fantasy world of merry go rounds and carrousels!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.