An elegant and original collection, a superb suit, in hand-dyed brown leather, impeccably fitted, associated with a pair of shoes in patinated leather, in reference to the famous leather symbol of Berluti, coats with pronounced shoulders, unstructured trousers, shoes redesigned with an asymmetrical side, is presented on the occasion of the Fashion Week.
The campaign, shot by fashion photographer Alasdair McLellan, highlights the collection's key pieces while including bits of marble as a nod to the various pieces in the collection.
Eight colourful visuals were displayed in the streets of the fashion capital of Paris, this colourful and impactful display helped people discover this new collection.
In order to be as close as possible to the trendy places, the free outdoor advertising was completed with exclusive billboards. Precise location addresses allowed the brand to ensure a premium presence and to differentiate itself from competing brands.
A wild poster campaign that allowed Berluti to make a significant impact during a time that is essential for a fashion house.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.