For 75 years, Balmain has offered unique and creative craftsmanship and one of the highest standards of the great French fashion houses. The visuals of the brand's advertising campaigns highlight an imagery of excellence with a great attention to detail.
For the recent Fashion Weeks, Urban Act set up wild poster campaigns in New York, London, Milan and Paris to showcase the brand's new visuals. For Paris, the visuals were based on archive photos of the fashion house, highlighting the brand's history.
Three international megacities, Milan, New York and London, known for their influence in the fashion world, host two visuals featuring the initials of the designer of the house "PB" as well as an inspiration of the labyrinths of the famous French renaissance gardens.
A display that offers great proximity to the target and invites itself as close as possible to the relevant urban flows, Wild Posting allows the Parisian label to emerge and truly differentiate itself throughout the world.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.