WILD POSTING - BALENCIAGA - FALL-WINTER 2021/2022 COLLECTION - LOS ANGELES
Balenciaga more than ever in the Game!
Campaign: Fall-Winter 2021/2022 Collection
City: Los Angeles, Paris, New York, London, Milan, Berlin
Expertises: Wild Posting
Balenciaga symbolises the perfect alliance of Fashion, Luxury and Technology. From innovative creations incorporating LEDs, to 3D mannequins in its windows, to futuristic catwalk designs, the French fashion house, under the leadership of its artistic director Demna Gyasalia, is constantly seeking innovation.
The Fall Winter 2021/2022 collection is no exception to this creativity and literally revolutionises the world of fashion shows by being unveiled in the form of a video game with a title that sums up the Balenciaga universe, Afterworld - The Age of Tomorrow.
In terms of communication around this event, Balenciaga will also show originality by announcing this game through an enigmatic Phygital device.
A wild poster campaign will be deployed in two stages on an international scale, based on the teasing/revealing principle. As part of this campaign, a first black visual giving a date of 06/12 will be followed by a second visual integrating a QR code allowing to play this "fashion video game" and to discover the new Balenciaga Fall Winter 2021/2022 collection.
Balenciaga has pushed the limits of Phygital... Just Play Now.
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