TikTok users, you probably know the name: Girl in Red is a Norwegian singer-songwriter and the new rock darling. And that's just the beginning! Made famous by her song "i wanna be your girlfriend" which went viral on the video sharing platform in 2020, Girl in Red has been riding the wave of success ever since. Her concert in Paris in May 2022 is already sold out.
To mark the release of her first album "if i could make it go quiet", the young singer is painting the walls of France's biggest cities red with an impactful and tailor-made billboard campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.