The Norwegian singer Marie Ulven, also known as Girl in Red, took over the major Parisian streams with a slogan that was taken up by millions of subscribers on TikTok, "Do You Listen to Girl in Red? which subsequently became a symbol of identification.
With an impactful visual tinged with red and black, and a phrase that has become a rallying cry, Affichage Sauvage's campaign benefits from a strong resonance on social networks. The campaign has become a committed statement that has been taken up in many countries.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.