As the festive season approaches and the shops reopen, Armani Exchange presents its Autumn Winter 2020 collection. In black and white tones, the brand presents a key piece of its collection, the Icon down jacket. The posters with unisex products present an inclusive, yet equally respectful campaign by YOU. ME. US.
A Wild Poster campaign based on a mix of classic and XXL formats set up in the capital's target districts and near points of sale generated Drive to Store during the end-of-year shopping season.
A Guerilla Marketing campaign that accompanied a resumption of physical purchases and a revival of consumption by Armani customers.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.