WILD POSTING - ARMANI EXCHANGE - I NEED YOU - AUTRES VILLES
I need you, we need us !
Several months after the opening of the very first A|X Armani Exchange shop in Milan, the brand is continuing its momentum and opening in Amsterdam.
Based on an innovative "I need you" concept, Armani Exchange wants to address its audience directly.
The recruitment campaign is meant to be inclusive, open to all, as shown by this multitude of faces. Shot by photographer Alex Nawrocky, these visuals depict fresh, natural, serious and amused characters in which everyone can find themselves.
Through this Guerilla Marketing campaign, Armani Exchange wants to create a real community with common values.
Displayed in the heart of the largest pedestrian flows, the public is exposed to the campaign in a direct way and with a great proximity, it is the very essence of the wild poster. They are therefore more receptive to the message. This original way of speaking, in which everyone can find themselves, aroused real interest and great curiosity among the exposed public.
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