For this spring/summer 2020 collection, Jean Touitou was inspired by the 70s and the 2000s, while assuming his minimalist side. On the back of some of the jackets, you can read "RADICALLY MINIMAL, POSITIVELY NORMAL". The collection includes slim-fitting jackets, ribbed socks, check, stripe and floral prints.
The poster campaign photographed by Ronan Gallagher was set up in the streets of Lyon to communicate on this new collection. The two colourful visuals also include the address of the Lyon boutique, located in the centre of the City of Lights.
This display allowed the brand imagery of A.P.C. to be exposed in a transgressive way and to generate traffic in shop.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.