A.P.C. founder Jean Touitou is collaborating with Brain Dead, a collective of artists and designers from around the world, on the third part of his "Interaction" project.
This concept proposed by A.P.C. aims to rethink the brand's DNA. Young talents are invited to show their vision of fashion through a limited series of works.
A.P.C. is collaborating with the Californian label Brain Dead and together they are redesigning around twenty pieces such as jackets, jeans, sweatshirts, trainers and t-shirts. This collection features a piece of script from the fictional film "Future Shock" but also the Brain Dead logo redesigned for the occasion.
In order to promote this collection, a wild poster was set up by our team on selected trendy districts of the capital. Moreover, the Brain Dead logo aroused the curiosity of passers-by. An original way to present a collection with an offbeat imagery!
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