The collaboration between Adidas and New York skateboarding prodigy Tyshawn Jones continues with the launch of a new low top trainer silhouette. Inspired by sport and designed for skateboarding, the new Tyshawn Low combines a unique design with innovative details to create a shoe that is as classic as the original.
To announce the arrival of these new additions to the Tyshawn collection, Adidas called on Urban Act to deploy a large-scale, small-format outdoor campaign in San Francisco and New York. A "street" campaign perfectly adapted to the DNA of this collaboration.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.