Colourful visuals and colourful artists. Here is La Catastrophe with its album Gong! presented by the Inrockuptibles as "the group that will make people dance in the autumn". "Danse dans ce décor", "Encore et encore" and "Je veux voir ton visage" caught the eye of Parisians during a Wild Poster campaign set up by Urban Act. This street marketing campaign featured 4 complementary visuals that could be seen in the streets of the capital for 14 days.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.