The bookmaker wants to democratise online sports betting and has therefore chosen to speak out at the beginning of September 2019 in the heart of its main target's daily life: the streets of large cities.
To address its young, urban target, Winamax has created eight slogans using Posca and stencils based on the codes of graffiti. These inventive but very explicit slogans were intended to put a smile on the faces of the French and attract their attention, inviting them to join the platform's community, led by Patrick Bruel.
It is therefore quite natural that Winamax turned to the implementation of a wild poster in Paris. The eight slogans were posted in the heart of the trendy districts, completed by a Wall Covering on a selection of walls in the capital.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.