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Novembre 2021

WALL COVERING - RIOT GAMES - ARCANE - PARIS

A matter of the French Touch

Advertiser: Riot Games
Campaign: Arcane
City: Paris
Expertises: Wall Covering

From video game to screen, the production company Fortiche Prod is not afraid to innovate. Using the universe of Riot games' "League of Legends", Arcane joins the coveted Netflix catalogue by bringing the game's characters to life. While connoisseurs will be immersed in a cult universe, this adaptation will familiarise the uninitiated with the world of this video game.

To accompany the release of the series, Urban Act and Riot games are setting up a wall covering in the streets of the capital. The characters of the series are drawn on the Parisian facades thanks to their bright and eccentric colours. This device brought the series to life in the daily lives of passers-by while arousing their curiosity about this unusual device.

Arcane is currently a resounding success and is among the top Netflix releases in 52 countries.

Other realisations expertise Wall Covering


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NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.