An unusual urban billboard has been set up in the heart of the capital's most iconic districts. Signed by Prada, this Wall Covering is displayed in the middle of the Autumn 2021 Fashion Week. Visually impactful, with bright colours and artistic features, this wild posting premium campaign allows the brand message to be placed in close proximity to the shopper.
The visuals were based on the patterns of the collection presented during the fashion shows. Passers-by could therefore be immersed in the intimate world of luxury. Some did not hesitate to stop for a moment.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.