WALL COVERING - ACTION CONTRE LA FAIM - NUIT BLANCHE - PARIS
Nuit Blanche Art Festival... An unforgettable and sleepless night in Paris
Campaign: Nuit Blanche
City: Paris
Expertises: Wall Covering, Display Board, Street Projection
Largely forgotten by the international media, the Central African Republic has been in turmoil since 2013. Marked by decades of violence, unrest, and human rights violation, the political and humanitarian crisis experienced by the local population is getting worse day by day.
On the occasion of the Nuit Blanche art festival, Urban Act hosted (on the behalf of Action Against Hunger) an exhibition of the Nuit Noire humanitarian campaign in the streets of Paris.
To remind and sensitize people of the ongoing tragedy that has been plaguing Central Africa for years, the agency has worked on a Street marketing device that enhances the visual impact of the work of photographer William Daniels.
The device comprised of a monumental mural of 400m² overlooking the Seine between Saint Michel and Notre Dame, and a street projection accompanied by an immersive and captivating audio track by Mr. Nô.
A strong and relevant Street marketing operation that allowed the NGO to steal the show during the Nuit Blanche festival.
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