Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
URBAN FLAGSHIP - SAINT LAURENT - DAWN PATROL - AUTRES VILLES
The horizon underlines the infinite with Saint Laurent
The Estagnots beach in Seignosse in the Landes region of France was the scene of the installation of more than 50 flags reminiscent of a summer morning sunrise. On one of the most beautiful shores of the region, Saint Laurent speaks out in a sublime and creative way in favour of the protection of the oceans. The French luxury house announces through this device its project and its collection Dawn Patrol imagined by Antony Vaccarello, in homage to the surf culture.
Alongside this operation, the beach clean-up was organised with local associations in partnership with Ocean52, a drink committed to the protection of the oceans created in 2018.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.