Août 2020
URBAN FLAGSHIP - SAINT LAURENT - DAWN PATROL - AUTRES VILLES
The horizon underlines the infinite with Saint Laurent
The Estagnots beach in Seignosse in the Landes region of France was the scene of the installation of more than 50 flags reminiscent of a summer morning sunrise. On one of the most beautiful shores of the region, Saint Laurent speaks out in a sublime and creative way in favour of the protection of the oceans. The French luxury house announces through this device its project and its collection Dawn Patrol imagined by Antony Vaccarello, in homage to the surf culture.
Alongside this operation, the beach clean-up was organised with local associations in partnership with Ocean52, a drink committed to the protection of the oceans created in 2018.
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