As part of the campaign featuring Hollywood star Zendaya, the Valentino brand decided to take over the urban space with a wild poster campaign in Milan, London and New York. This urban display was coupled with a video projection on large building facades in London, Paris and Milan.
The public was able to discover some of the pieces of the new collection of the house, in emblematic districts and places of each city in accordance with the target.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.