Saint Laurent, the famous Parisian luxury brand founded by Pierre Bergé, J. Mack Robinson and Yves Saint Laurent, has announced that it is abandoning the fast pace of the fashion industry to follow its needs in terms of creativity and temporality. Saint Laurent breaks the classic codes of haute couture to apply a revolutionary new approach.
Outside the framework of the Paris Fashion Week, the brand is showing itself with a campaign scripted in two stages for a speech promoting the greatest resonance in the urban landscape. This teasing/reveal campaign, featuring a sunrise, gives hope of an Indian summer in Paris. This display was accompanied by a travelling oversized video projection under the artistic direction of Antony Vaccarello.
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