Saint-Laurent is turning heads in Europe's biggest capitals. Thanks to a very large format video projection system, the emblematic ready-to-wear brand blends into the urban architecture and invites passers-by into an enigmatic game of seduction, in pursuit of a mystery woman with scarlet pumps. The elegance and luxury that define Saint-Laurent are thus magnified on the facades of the walls of London, Berlin and Paris, to the delight of night owls.
In a second phase and thanks to a second visual following the principle of teasing/revealing, the public will discover the exclusive first images of the Saint-Laurent fashion show, available in its entirety on the brand's website.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.