To celebrate the end of the war and the beginning of the summer holidays, the famous board game Scrabble has taken over the walls of Paris for a campaign full of hope and joie de vivre.
Thanks to a Video Projection device, a game of Scrabble comes to life on the facades of trendy and nightlife districts to align pretty words: freedom, happiness, terrace, sun... before mixing to form new ones. A colourful visual and a refreshing message for a campaign that will have put a smile on the faces of passers-by!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.