Lierac has created a floral remedy to help you stop looking like you're on edge. Thanks to a unique combination of active ingredients, 91% of which are of natural origin, the brand has developed a new range of products for men.
In order to accompany them, Urban Act is setting up a Projection device in iconic districts of the capital with a high urban flow: from Pigalle to the Hôtel de ville. This project, in the form of a release: "3, 2, 1 New!" allows the public space to be digitised and thus to surprise a larger group. This proximity to passers-by allowed Lierac to make its new creation known while leaving a memorial trace of this XXL device.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.