Welcome to Croco Island, the encounter between the Lacoste brand and the world of the game Minecraft. An out-of-home projection device that presents the collaboration of a fusion between the real and the virtual world. The iconic crocodile appears and disappears in the form of small blocks. The hijacked logo is then perfectly integrated into the game world.
This unique collaboration includes a line of clothing to be purchased in shops or online and an island inhabited by characters dressed in Lacoste inside the game Minecraft.
This Marketing Sauvage campaign has made it possible to materialise a meeting place between the world of fashion and the video game: the street.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.