For a street projection, the FIFA franchise has turned its ambassadors into the world's greatest players, literally and figuratively!
For the release of the 2020 opus, Zidane, Eden Hazard and Virgil Van Dijk brought to life XXL versions of the walls of major football cities: Paris, Marseille, Lyon and Bordeaux.
Several walls received this video in turn, creating surprise among passers-by and sharing it on social networks. On the eve of major matches, we could see them dressed in their emblematic jerseys, with a realistic appearance close to a photo. This was enough to make the public want to discover the re-release of this cult football game!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.