Urban, rural, posh, or sporty... defining what is an SUV, is one of the most controversial topics among the petrol heads. This year, Audi has decided to close the debate for good! Its new Q3 Sportback is unique: it can drive on the walls!!
To celebrate the release of its new model, the German car manufacturer and its subsidiaries have entrusted Urban Act with the task of designing a street projection featuring the Q3.
The Street Animation was deployed in the busiest districts of Paris, Marseille, Lyon, and Bordeaux in order to raise public awareness and create lasting visual impact.
A hyper-targeted Guerrilla Marketing campaign which, thanks to its visual creativity, allowed the brand to engage its target audience in their daily life, but also on the social media.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.