STREET PAINTING - NETFLIX - LUKE CAGE - RIDEAU MÉTALLIQUE - PARIS
Luke Cage goes bar hopping in Paris
When Netflix and Marvel collaborate, the results can only be explosive!
Ex-convict Carl Lucas, aka Luke Cage, becomes a local vigilante hero who fights the crime in the streets of Harlem, the legendary district of New York. Besides possessing superhuman strength and unbreakable skin, Luke Cage is just a regular guy who works two jobs to make ends meet.
A big muscular guy that fights crime while wearing a hoodie, the fans already like him!
To promote the launch of the new Luke Cage TV series, Netflix and its subsidiaries tasked the Urban Act agency with the creation of a Street Marketing device that would give unprecedented visibility to the humble superhero!
In tribute to Harlem's artistic culture, Urban Act honors Street Art with an Artsy Event during which an artist live painted exclusive portraits of Luke cage on the iron roller shutters of 10 Parisian bars. The event took place in the trendiest districts of Paris such as Beaubourg, Montorgueil, République, Oberkampf, Pigalle…
A Street Marketing operation that surprised and delighted the public thanks to the unconventional nature of the support and the artistic dimension of the advertising message.
A Street Marketing campaign that was heavily relayed and shared on social media.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.