With "À l'Horizontale", Aloïse Sauvage signs the first track of her new album released on March 29, 2020. New figure of the French scene, the singer who counts a community of more than 46K followers on Instagram has for the occasion, proposed a treasure hunt to her fans: Find her posters stuck in the streets of the capital, take a picture of them and post them in story.
The Urban Act team then carried out a large format silhouette poster campaign on around twenty walls, carefully spotted in the capital's nightlife districts.
Hidden in the Parisian streets, these posters representing the artist horizontally, allowed the luckiest people to be drawn and win 2 tickets for the artist's Cigale.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.