STREET ART COLLAGE - SOCIÉTÉ GÉNÉRALE - SO MUSIC - PARIS

So Music a new bank card for the 16-24 years old

In 2008, the Société Générale Group teamed up with Universal Music France to create "So Music", a bank card that brought together banking and unlimited music streaming services.

For the 2012's edition of its So Music bank card, the French banking group imagined a Street-Art inspired communication campaign directed at a young urban audience.

Deployed in the liveliest districts of Paris, but also near schools and student campuses, the communication campaign relied on the simultaneous activation of multiple Street Marketing and Guerilla Marketing devices to reach its objectives : a Wild Posting device that provided a modern and relevant platform to interact with a young audience, a small format stickering device that was massively deployed on the street furniture, a large format stickering device reminiscent of the street art culture, and finally a Display Boards that delivered the "wow factor".

The complementarity of these advertising devices allowed the Société Générale Group to emerge in areas like Saint Lazare, Opera, Les Halles, Bastille… and meet with its potential new clients!