Who hasn't dreamed of rebuilding the world? Lego, an integral part of our childhood, is achieving this ambitious goal with Urban Act.
In the early hours of the morning, Parisians were able to discover the most iconic monuments of the capital imagined according to the brand's codes. Like a time machine, the magical world of Lego came to life thanks to an anamorphic stickering device that allowed everyone to fantasise about a more colourful everyday life, far removed from what the little Prince called "grown-ups".
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.