SOUND MARKETING - PLAY TWO - HATIK - PARIS

Hatik at the top of the wave

Hatik, the rising star of French rap, is transforming the street into a special listening place for the release of his new album "Vague à l'Âme".

To mark the occasion and stand out from the crowd, the campaign was articulated in two stages: firstly, a combination of Affichage Board and Affichage Sauvage for maximum visibility in the streets of Paris, and then a happening in the form of an event-based Sound Marketing system. For the latter, an XXL visual of the rapper was displayed in an area frequented by the target audience, while a loudspeaker installed above the poster played "Vague à l'Âme", giving fans the perfect opportunity to discover Hatik's new album exclusively.

A device that used the specificities of the street and the habits of the target audience to create an unexpected, original and differentiating sensory experience.