Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
SOUND MARKETING - PLAY TWO - HATIK - PARIS
Hatik at the top of the wave
Campaign: Hatik
City: Paris
Expertises: Sound Marketing, Display Board, Wild Posting
Hatik, the rising star of French rap, is transforming the street into a special listening place for the release of his new album "Vague à l'Âme".
To mark the occasion and stand out from the crowd, the campaign was articulated in two stages: firstly, a combination of Affichage Board and Affichage Sauvage for maximum visibility in the streets of Paris, and then a happening in the form of an event-based Sound Marketing system. For the latter, an XXL visual of the rapper was displayed in an area frequented by the target audience, while a loudspeaker installed above the poster played "Vague à l'Âme", giving fans the perfect opportunity to discover Hatik's new album exclusively.
A device that used the specificities of the street and the habits of the target audience to create an unexpected, original and differentiating sensory experience.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.