Mars 2022
SOUND MARKETING - LES 3 FONTAINES - AUTRES VILLES
Celebrating the opening of the extension
To celebrate the opening of its extension, Les 3 Fontaines shopping centre organised a 5-day festival full of surprises.
Concerts, showcases, comedy shows and culinary competitions with renowned chefs were on the agenda for the enjoyment of young and old.
The challenge for the Urban Act agency was to make this festival a joyful and colourful event not to be missed. For one day, an eclectic brass band was organised to liven up the street and give passers-by a taste of the festival that awaited them inside the shopping centre.
In addition to this festive street marketing experience, hosts accompanied the musicians and distributed flyers about the festival programme to arouse the interest of passers-by.
This device, integrating a sound and visual event dimension, allowed Les 3 Fontaines to create an immediate drive to store while ensuring good visibility.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.