SOUND MARKETING - FUN RADIO - IBIZA EXPERIENCE 2019 - COMBI DJ SET - PARIS

Fun Radio invites itself to Paris for a new edition of its Ibiza Experience

The Ibiza Experience is back with an even more impressive DJ line up: Afrojack, Jonas Blue, W&W, Timmy Trumpet, Sunnery James and Ryan Marciano! Besides being of the most important electronic music event of the year, the Ibiza Experience is, as its name suggests, is a fantastic experience to be enjoyed live at the AccorArena, but also in the streets.

Like every year since the launch of the Ibiza Experience, Urban Act was tasked with the promotion of the event. The goal was to create a Street marketing campaign that would allow the public to win VIP seats for the event.

This year, an Ice Cube happening was deployed for a day in front of the Citadium St-Lazare, a cradle of the street culture in Paris. The passers-by who successfully retrieved the prizes from the ice blocks were offered 2 VIP seats to attend the event at the AccorHotels Arena. 

At the same time, a DJ truck showcasing the colors of the event paraded through the trendiest districts of Paris offering the public to test their knowledge in electro music. After a blind test led by a DJ, the winners were also offered VIP seats at the Ibiza Experience.

To bring a close to this exciting day, Fun Radio invited all of its fans for a final event at La Canopée, where the Urban Act's team and a Fun Radio DJ cast were waiting for them. The event took the form of a contest where participants had to dive into a swimming pool filled with soft plastic balls to retrieve tickets for the Ibiza Experience.