Avril 2014
SOUND MARKETING - BECAUSE MUSIC - CHRISTINE AND THE QUEENS - PARIS
The "avant-première" of Christine and the Queens’ new album in a bus stop
Advertiser: Because Music
Campaign: Christine and the Queens
City: Paris
Expertises: Sound Marketing, Event
Campaign: Christine and the Queens
City: Paris
Expertises: Sound Marketing, Event
Christine and the Queens, the rising star of French electro-pop music, is set to release her debut album "Chaleur Humaine" on the Because Music record label. To create the buzz around this launch, the Urban Act agency organized an event at the St-Claude's bus stop in Paris, which allowed the Passers-by to listen to the eponymous debut album.
A Happening that took the form Sound Marketing device and which allowed the fans to discover the new album before its official release. The fans who made the trip were given a ticket to a Showcase where Christine and the Queens performed a live version of 3 of her new songs!
A Street Event that created the surprise factor by incorporating an unexpected "Sound Marketing" device, gathered a large audience, and stood out for its originality!
A sensory marketing device that caught the attention of the passers-by and guests, but also of the internet community!
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