The ready-to-eat start-up Feed needs no introduction. Having quickly seduced a large clientele of sportsmen and women thanks to its high-protein, vegan and fibre-rich products, the brand continues to conquer the market.
It is in this context that Urban Act is working with Feed on product sampling. From Bastille, Saint-Lazare to the Madeleine, the public was able to discover, rediscover and taste these new chocolate bars. The distributors dressed in the brand's colours stood out thanks to their knowledge of the sports and nutritional environment and were able to easily answer any questions customers might have. A QR code giving access to a 25% discount on the entire catalogue was present on the sample, which the tasters did not hesitate to use. This device was noted for its conviviality and its proximity to a large and varied target.
A moment that brought the start-up closer to a consumer who knows or is curious to know more about Feed. and its offer.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.