For his return to the music scene, Niska has planned, along with Urban Act, an unforgettable XXL promotion.
Marseille, Lyon, Paris and, of course, Évry (the rapper's home town) have all experienced the "Le monde est méchant" tornado. Christmas came a little early on the rap planet this year! A bus with the project's emblem passed in turn through these cities with the artist on board, taking advantage of this meeting to distribute numerous gifts to his fans in collaboration with the streetwear giant "Snipes": T-shirts, trainers, albums and concert tickets were on the programme. This surprise nationwide roadshow brought Niska closer to a well-established audience, but also familiarised his project with a less informed public.
At the same time, a happening in the form of an XXL panel with a QR code was installed in these different cities. This device was unmistakable because of the presence of sound terminals offering an exclusive of the album. The same QR code offered the possibility to participate in a draw with more than 50,000 participants to win a ticket to Niska's release party the same evening.
If the world is bad, then Niska is the monster.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.