Founded in 2013, Team Vitality is now considered one of the best E-Sport teams in the world. And since 2018, it has included gamer Zywoo, the prodigy of the Counter Strike scene, who is the envy of every team on the planet.
The announcement of the extension of his contract until 2024 was like a bomb in the gaming world. A gamer of this dimension deserved to see his face projected on some of the capital's iconic monuments and places to celebrate this event. This is what Urban Act has done for Team Vitality through an XXL Video Projection in the heart of the Parisian night.
The event-driven and rare nature of this device allowed for an unexpected interaction with the exposed public which was extended on social networks....
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.