In January 2020, the luxury open-air shopping centre La Vallée Village chose an artistic approach by collaborating with Australian muralist Straker. Known for his unique "Neon Style", he adorns the walls with a monumental fresco, creating an illusion of movement in full colour.
The "Let Yourself Grow: Revelez-Vous" campaign also included a mural in Paris, near the Canal Saint-Martin on the Quai de Valmy. The artist painted live in front of Parisians. A first-time exhibitor in France, Straker chose Urban Act and La Vallée Village to express his style, which is already very popular internationally.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.