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Septembre 2017

HELIUM BALLOON - AIR FRANCE - JOON - PARIS

When the blue of the sky touches the earth

Advertiser: Air France
Campaign: Joon
City: Paris
Expertises: Helium Balloon, Display Board, Street Projection

For the launch of Air France’s new airline, Joon, the agency has deployed a large-scale urban diversion operation involving two distinct phases: a teaser and a reveal. Helium inflated balloons, board displays, Wild posting, branded street furniture invaded the urban space overnight.... covering 4 major districts of Paris in a blue color reminiscent of the new airline. The only hints given during this teaser phase were the airline's logo and the #alsoanairline slogan, leaving the public to guess who was the "Mystery Advertiser"!

The final phase involved the projection of a promotional video clip of Joon airlines in strategic areas of the French capital.  A Street projection that helped bring this new company to life!

When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
When the blue of the sky touches the earth
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