Juin 2011
GREEN MARKETING - SONY INTERACTIVE ENTERTAINMENT - UNCHARTED 3 - SCULPTURE SUR SABLE - AUTRES VILLES
A grand sand sculpture in Cannes
Advertiser: Sony Interactive Entertainment
Campaign: Uncharted 3
City: Autres villes
Expertises: Green Marketing
Campaign: Uncharted 3
City: Autres villes
Expertises: Green Marketing
The year's Interactive & Digital Entertainment Festival was marked by a quite unusual event!
Nathan Drake, the professional treasure hunter from the Uncharted video game franchise, took over the beaches of Cannes through a Green marketing operation comprising of a giant sand sculpture of 24 m² and Green Tags!
A marketing device which, through its artistic realism and originality, captivated a public massively present on the beach of Cannes.
The sand sculpture, depicting a plane crash in the desert, fully captured the theme of the new Uncharted 3 game, triggering a spontaneous reaction from the public. An experiential and artistic approach to eco-friendly OOH advertising, which was rapidly endorsed by the public.
Innovative Green Marketing solutions that fall under the framework of Urban Act's commitment to developing environmentally friendly processes made from 100% natural materials!
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RadRadio FranceRalph LaurenRay-BanRed BullRed Star FCReebokRenovaRepossiRiot GamesRMC SportRobin ProductionRochasRodierRolex Paris MasterRon DorffRTL2
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.