Juin 2021
EVENT - UNIVERSAL MUSIC GROUP - LADY GAGA - PARIS
Be “born this way”
There was no more obvious way to celebrate the 10th anniversary of this cult album than to return to the community that made it so successful.
Lady Gaga has always been an advocate for the LGBTQ cause and is now its emblem. Aware of the importance of this cause in the eyes of the artist, Urban act set up an Event device during Gay Pride 2021. It consisted of a panel with the famous cover of "Born this way" which allowed passers-by to take a photo of themselves in the place of Lady Gaga in a jovial and festive atmosphere. This device gives the public the opportunity to immerse themselves in their favourite singer, who is sharing an event that is as important to her as to her listeners.
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