EVENT - SONY MUSIC - FOSTER THE PEOPLE - CONCOURS ARTISTIQUE - PARIS

Where French Street Art meets with American Indie Pop!

An original and artistic happening organized at the Émile Chautemps square located near the Gaîté Lyrique, where the biggest fans of Foster the People have been lining up for almost 3 hours to watch the American Indie Pop band perform!

The Urban Act agency imagined an event, where nine artists competed to create a reinterpretation of the Supermodel album cover on a 1x1 m canvas. The winner of the contest (selected after the concert by the band) would have its creation printed on a limited series of vinyl.

This Street Marketing device made it possible to surprise, delight, and attract the passers-by as well as the fans of the group on their way to the concert of Gaité Lyrique.

An operation that allowed the creation of niche/branded content to feed online communities, share the latest update from the American Indie Pop band, and reach as many people as possible through the social media.

A Street Marketing operation that was handled from A to Z by the Urban Act agency, from the development of the concept to its implementation.

A most challenging task where the agency had to recruit the artists for the project, prepare a location for the contest, and obtain the necessary administrative authorizations to conduct the operation!