EVENT - ALFA ROMEO - BRERA - TEST PRODUIT - PARIS

Under the spell of the Brera!

Elegance and sportiness; these are the words that best describe the models from the Italian premium car manufacturer Alfa Romeo.

To celebrate the launch of the Alfa Romeo Brera, Urban Act was tasked with the deployment of an Out of Home communication operation, where the main theme was "elegance, emergence, and seduction".

For the first part of this operation, Urban Act deployed a Helium Balloon device in a selection of districts of the French capital. Hundreds of oversized branded balloons were installed on the roof of parked vehicles in order to create a strong visual impact on the public.

In addition to this device, a Brera squad --consisting of a team of hostesses wearing roller skates and dressed in red overalls -- was deployed in the streets to invite the public to discover and test drive the new Alpha Romeo Brera.

A particularly successful Street Marketing operation that captured, through its originality and elegance, the heart of the exposed audience and all those who approached the Brera.

A vehicle that will later be elected car of the year!