For the opening of their new offices in Berlin, Aircall called on Urban Act to set up an atypical device inspired by the Berlin emblem, the bear. Set up at the exit of the Potsdamer Platz S-Bahn metro station and at the Brandenburg Gate, the Aircall bear met a rather surprised and curious public, a device that allowed the creation of brand content and generated points of contact with the target.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.