RTL2 distributed red roses with scratch cards to the female audience at the Canal St Martin on Friday 8 March to mark Women's Day. This little scratch card allowed the winners to win VIP tickets for 3 of the radio's partner concerts. The luckiest women will have the pleasure of attending concerts by Alice Merton, Florence and the Machine and Cœur de Pirate.
A warm and friendly event designed and implemented by Urban Act, supported by visibility and sound media consisting of a photocall framed by a human device dressed in the colours of the radio.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.