The scent of Tuscany and the imagination of Marguerite Yourcenar hover over the French capital. Parisian perfume maker Goutal commissioned the Urban Act agency with a Street Marketing campaign that would not only promote its iconic and bestseller perfume "l’Eau d’Hadrien", but also bring the sun to the streets of Paris.
A Sampling Event organized around an emblematic Piaggio three-wheeler allowed the public to be transported to Italy and discover this timeless perfume inspired by Marguerite Yourcenar's novel, "The Memoirs of Hadrian".
The Passers-by also had the opportunity to discover the different scents of tarragon, bay leaf, thyme, lemon, and cypress making up this perfume.
An OOH (Out-of-Home) experiential device that focused on a young and modern audience, and which left an indelible olfactory imprint on the exposed public.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.