Décembre 2021
EVENT SAMPLING - LANCÔME - LA VIE EST BELLE - PARIS
With Lancôme, life is beautiful
For the end of the year, Lancôme decided to celebrate happy holidays with Parisians by giving them a smile! With an experimental device based on their iconic perfume "La Vie est Belle", the brand offered Parisians a tasting of Saint-Honoré, chestnuts and candyfloss at the foot of monumental projections in the Pantheon, Rue de Bretagne, near the Louvres and the Jardin des Tuileries! An operation that continued in partnership with the bakery The French Bastards and a floral branding event!