The German wholesaler METRO is setting up its new warehouses in the Paris region and creating new job opportunities for the inhabitants. For the occasion, Urban Act is promoting this exclusive professional offer through a flyer distribution system. To maximise the visibility of this creation, banners have been installed at the level of the public transport exits concerned. A presentation of the brand's history was displayed and promoted to the target group, with the aim of generating a "drive-to-web".
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.