Electric will be the theme for this London campaign, signed Alexander McQueen.
Urban Act's idea was to create coverings of these urban elements to affirm and enhance the brand's new graffiti identity. A multi-media and cross-channel campaign for an emergence of each moment, each medium for a memorization and appropriation without equal.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.