Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Like the cover, Soso Maness finally lifted the veil on his 2nd album: Mistral, last June.
With Mistral, a sort of metaphor for his life, the rapper wanted to pay tribute to his origins, to Marseille, to his neighbourhood of Font Vert where he grew up and became an artist.
To thank his public and his city, the rapper organised a sale of his new album in the form of a pouch, at the foot of his childhood building. The green pouch that has marked out his career and that inspired him so much on his first album was this time the object of a variation in the form of a "musical pouch".
Each person could therefore buy the album directly from the artist himself, take a photo with him, and leave with a 100% Soso Maness bag made up of the album, Covid masks and other goodies.
This large-scale happening also included an XXL photocall featuring the album cover, in front of which the public could pose, all in a visual and sound environment featuring Soso Maness' greatest hits.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.