COMMERCIAL SALES PROMOTION EVENT - SONY MUSIC - SOSO MANESS - PARIS
The "Mistral Gagnant" of Marseille
Campaign: Soso Maness
City: Paris
Expertises: Commercial Sales Promotion Event, Wild Posting
Like the cover, Soso Maness finally lifted the veil on his 2nd album: Mistral, last June.
With Mistral, a sort of metaphor for his life, the rapper wanted to pay tribute to his origins, to Marseille, to his neighbourhood of Font Vert where he grew up and became an artist.
To thank his public and his city, the rapper organised a sale of his new album in the form of a pouch, at the foot of his childhood building. The green pouch that has marked out his career and that inspired him so much on his first album was this time the object of a variation in the form of a "musical pouch".
Each person could therefore buy the album directly from the artist himself, take a photo with him, and leave with a 100% Soso Maness bag made up of the album, Covid masks and other goodies.
This large-scale happening also included an XXL photocall featuring the album cover, in front of which the public could pose, all in a visual and sound environment featuring Soso Maness' greatest hits.
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